If you still have doubts about whether baby boomers and seniors are online, just take a look at the recent report from the Pew Research Center.
You’ll see that their activities are as wide ranging as the younger generations. But there is another noteworthy data point, the differences 
in how younger and older boomers use the web can be very, very different. If your business is baby boomers, deciding how you use the Internet to reach these two groups is really important.
For example, younger boomers, ages 45-54 are more likely to watch videos online (49%) than older boomers age 55 to 63 (30%). But when it comes to looking for health information, 81 percent of older boomers are researching online compared to 74 percent of younger boomers.
Here’s what younger and older boomers are doing differently online (first number is younger boomers)
- Use social networking (20% , 9%)
- Download podcast ( 19%, 12%)
- Get job info (43%, 36%)
- Buy a product online (68%,72%)
- Watch videos online (49%, 30%)
Younger and older baby boomer online users have some similar online behaviors as well: use a search engine (90%,89%); read blogs (27%, 25%); use email (90%); travel research and purchase (69%,66%); and research a product (82%, 79%).
The Pew Internet research, Generations Online in 2009 is available at: www.pewinternet.org
Boomers Finding Their Way to Twitter, but Slower to Adopt It
Twitter is primarily a younger person’s tool.
But then again, so was Facebook.
Anew report from the Pew Internet & American Life Project provides a great glimpse at Twitter users. The median age of a Twitter user is 31, users are urban, more ethnically and racially diverse than the population and are more mobile in how they consume news and information. They are also significant users of blog content.
It’s a way of communicating that boomers are just discovering. Just 5 percent of 45 to 54 year olds said they use Twitter; 4 percent of 55-64 year olds, and 2 percent of those 65 and older.
Twitter allows users to send messages, known as “tweets” from a computer or mobile device. Users of the service are asked to post messages of no more than 140 characters and those messages are delivered to others who have signed up to receive them such as family, friend and colleagues.
Find the report on Twitter usage here: http://www.pewinternet.org/pdfs/PIP%20Twitter%20Me mo%20FINAL.pdf